Creating a company account means you'll have access to build out a company profile. Including more details in your profile helps Peeps get a better sense of your needs and helps them decide if they're interested in working with you.
You can include details such as:
Where your company is based
How many team members you have
What industry your company is in
Links to social profiles
Every time you list a job these details will be showcased to Peeps. The more information you share, the more likely you are to attract Peeps who are interested in working with you!